Rebuilding Georgia Tech Shenzhen's website for usability and clarity.
GT Shenzhen is an international instructional center of Georgia Tech that offers advanced graduate programs for students. After reopening in 2023, the website needed a content overhaul and a refreshed design to help attract prospective students.
Discover
• Website Audit
• Competitive Research
• Discover Summary
Define
• Sitemap Revision
• Design Guidelines
• Wireframing
Design
• UI/UX Iteration
• Implementation Reviews
• Final Wireframing
Handoff
I began the project with a brief review of the GTSZ website, identifying structural issues, branding inconsistencies, and informational gaps through a quick audit and comparisons with other GT sites.
To assess the issues with GT Shenzhen, I specifically reviewed sites including the main Georgia Tech website, GT Europe, and GT Admissions.
GT Admissions Home:
GT Europe Programs:
GT Website Research:
Users navigating the Georgia Tech Shenzhen website faced low engagement and difficulty in finding and digesting information. The absence of traditional GT branding and design elements made the site feel disconnected from the unvirsity's digital ecosystem.
After identifying the main issues with the previous site, I first created a revised sitemap to help structure our redesign process in which I reorganized content by merging pages, flagging offline links, and removing outdated pages.
The official font used for across all digital media according to the official Georgia Tech branding guidelines.
The official primary colors across all branded materials according to Georgia Tech branding guidelines.
The grid used to design each wireframe, featuring asix column setup with 30 px gutters and 200 px margins.
/>Over the course of 11 weeks, we restructured and redesigned the GT-Shenzhen website through an iterative process of designing, refining, and regularly meeting with the software developers to ensure technhnical feasibility.
The redesigned Transient Students page highlights opportunities for U.S. graduate students to study at GT-Shenzhen for a semester, take GT-taught courses, and earn credits while experiencing life in China.
The Courses section provides a simple overview of GT-Shenzhen’s academic offerings, with direct access to semester course listings.
Students can estimate their total expenses with the redesigned Tuition and Fees page, which clearly outlines program costs and provides the current exchange rate for accurate planning.
The updated Contact Us page lists program contacts for both Shenzhen and Atlanta, making it easy for students to find the right coordinator and get support.
The Current Students section provides essential information for students enrolled at GTSZ, covering campus services, student life, and helpful resources.
Homepage
Lodging
Dining Options
The Graduate Programs section offers an overview of GTSZ's advanced degree options, outlining academic pathways, admissions details, and opportunities for professional growth in a global setting.
The Exchange Programs section introduces study abroad opportunities through GTSZ’s partnerships with Georgia Tech campuses and global affiliates, giving students flexible options to expand their academic and cultural experience.
A collection of uncategorized sub-pages designed for different sections of the GTSZ website.
Computer & Internet Access
Faculty Positions
Internships
Transportation & Travel
Scholarships
GT Computer Account
